In collaboration with Wonderful Copenhagen, CBS has produced two videos promoting COPENhagen’s very own business university – specially targeting international researchers. Focusing on the combination of CBS’ breadth of research fields and activities as well as the village-metropolis of Copenhagen as sunny source of inspiration, the videos provide a glimpse of the life that talented, international researchers could lead here.
Copenhagen’s ‘funky’ researcher attraction
The three-and-a-half minute videos on www.cbs.dk are meant to support CBS’ efforts to recruit more distinguished international researchers. While one of them focuses on the appealing aspects of being an international researcher in Copenhagen, the other one emphasises the excitement and many perspectives that being a researcher at CBS bring.
The videos were produced in collaboration with Wonderful Copenhagen, the Danish capital’s official event-, congress- and tourism organisation. And this shows: in both cases, the professional production resulted in interesting and appealing material well suited to attracting intelligent and discerning tourists.
Co-branding CBS and Copenhagen
The approach of branding CBS and Copenhagen alongside each other is no co-incidence, according to Sanni Brandt from CBS Business Relations & Communications, one of the people behind the initiative.
On CBShare, the business school’s intranet, Brandt points out that Copenhagen is a very safe city compared to other cities around the world. In addition, it is an attractive location for those seeking jobs in Europe and Scandinavia. The idea of co-branding CBS and Copenhagen was therefore an obvious choice.
A life in the day of a researcher
One of the videos is an interview with CBS international researcher, Professor Paul du Gay from the Department of Organisation. Accompanied by mellow tones and pictures alternating between summery Copenhagen and students radiating commitment, du Gay describes CBS as “funky” and his PhD students as some of the brightest he has ever worked with.
Along with his perception of Copenhagen as an exiting mixture of village and metropolis, du Gay describes his initial struggle with the Danish language and culture. Today, however, he is so firmly rooted in Copenhagen that his double existence between here and his family life in the UK suits him perfectly. Watch 'A day in the life of a researcher' here.
Engaging globally, connecting locally
The other video is more focused on CBS even though Copenhagen earns ample praise again. The business school is described as a business university due to its broad academic spectrum, and worldly-minded COPENhagen welcomes cultural diversity and the brains of international researchers. The testimony for this is CBS-life according to Professor Pierre Guillet de Monthouxfra (Head of the Department of Management, Politics and Philosophy), Alan Irwin (Dean of Research) and Dorte Salskov-Iversen (Head of the Department of Intercultural Communication and Management).
Pierre Guillet de Monthoux describes CBS as the world’s most interesting business university today and among other things emphasises the school’s value of a research focus on Business in Society. Alan Irwin elaborates by emphasising CBS’ focus on such areas of interest as sustainability and Clean-Tech. And to grab the attention of the dedicated educators, Dorte Skalskov-Iversen describes how CBS students approach their studies with a mindset that is critical and reflective, and how CBS researchers challenge contemporary thought – and in doing so, improve it.
Watch 'Engaging globally, connecting locally' right here.
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