Kommunikationsfolket i case-konkurrence for anden gang

Skrevet af Naima Yasin Abdi - 16. januar 2012 - 11:300 kommentarer
Kun et af de fem hold i finalen sidste år bestod udelukkende af studerende ved et andet universitet. Det var Hold J fra Aalborg Universitet.

Er man i tvivl om, hvad man kan bruge sin kommunikationsuddannelse til, så kan man få syn for sagn ved finalen i ComCaseCompetition 2012.

Her vil morgendagens kommunikationselite dyste i en case-konkurrence for kommunikationsstuderende.

Carlsberg som case i 24 timers kommunikations-case konkurrence
Det er anden gang, ComCaseCompetition ’12, som er arrangeret af Dansk Kommunikationsforening, Copenhagen Business School og Unge Kommunikatør, spiller sig ud – igen med CBS som vært. Ved den første ComCaseCompetition i 2011 var det endda også et hold CBS-studerende, der vandt den engelsksprogede konkurrence.

De ti hold er blevet udvalgt fra motiverende ansøgninger, der er strømmet ind fra over hele verden med deadline den 5. januar. De skal nu samles på CBS og leverer 24 timers non-stop arbejde med det verdensomspændende danske bryggeri, Carlsberg som ’kunde’.

- Med Carlsbergs globale rebranding som case, får de studerende en stor og aktuel problemstilling at arbejde med, fortæller Lisbeth Eckhardt-Hansen, udviklingschef i Dansk Kommunikationsforening.

Lisbeth Eckhardt-Hansen bakkes op af en af sidste års finalister og bestyrelsesmedlem i Unge Kommunikatør, Celine Kristensen:

- En case competetion inden for vores eget fagområde giver os studerende en unik mulighed for at afprøve virkelighedens udfordringer og teste os selv. Det er her, man virkelig fornemmer, om man har det, der skal til, siger hun

Studerende fra over hele verden brygger win-win arrangement sammen
Hele forløbet skulle gerne være en win-win sitaution for både de konkurrerende studerende og cae-virksomheden. Carlsberg får en enestående mulighed for at få de studerendes bud på deres rebrandingsprojekt, og de studerende får mulighed for at afprøve deres færdigheder – og ikke mindst danne netværk i den professionelle kommunikationsbranche.

De ti bedst kvalificerede hold i ComCaseCompetition ’12 er blevet udvalgt blandt hold fra CBS, Syddansk Universitet, Aalborg Universitet og Aarhus School of Business i Danmark, teams fra Norge og Sverige samt ingernationale studerende fra Singapore, Canada, USA, Belgien, Spanien, Holland og Grækenland.

Konkurrencens finale finder sted i Ovnhallen i Porcelænshaven fra klokken 16.00 til19.00, torsdag den 26. januar. Alle er velkomne som tilskuere – og man kan læse mere om konkurrencen på Dansk Kommunikationsforenings hjemmeside.

ComCaseCompetition’12 - programmet for finalen

The three finalists present their solutions on a business case on global sustainable branding of the Carlsberg Group to the jury and the audience. They compete to become the winners of the ComCaseCompetition’12 - the leading case competition for graduate students in the field of communication in the Scandinavian countries.

_____________________________________________________________

Program
16.00 Welcome to the audience
16.10 24 hours in 5 minutes - Film
16.15 Brief presentation of the case

  • Senior Vice President, ANNE-MARIE SKOV, Group Communications and CSR, Carlsberg Breweries

16.30 Finals

  • 3 teams are selected for the finale. Each team gives a 15 minutes presentation. The jury challenges the team and discusses solutions.

The members of the jury are

  1. Professor FINN FRANDSEN, Aarhus Business School
  2. Director of Communication ANNE VILLEMOES, Danish Crown
  3. Head of Group Communication KENTH KÆRHØG, ISS World Services A/S
  4. Professor ANNE-MARIE SØDERBERG, Copenhagen Business School
  5. Associate Professor MATTHIAS BODE, University of Southern Denmark
  6. Chairman of The Danish Association of Communication Professionals TINA DONNERBORG, Red Cross
  7. Chairman PATRICK MARK REIMERS, Young Communicators

18.00 The jury votes
18.00 Reception and snacks for participants and guests
18.45 The winning team is announced

Moderator - Senior Vice President ANDERS MONRAD RENDTORFF, Coloplast A/S

January 26 from 4 pm to 7 pm,
Copenhagen Business School, Frederiksberg
Ovenhallen, Porcelænshaven, on the corner of Smallegade and Søndre Fasanvej

The event is free for members of DKF, students, teachers and everybody who wants to watch and support the finals of the ComCaseCompetition’12.

Info 

ComCaseCompetition’12 - programmet for finalen

The three finalists present their solutions on a business case on global sustainable branding of the Carlsberg Group to the jury and the audience. They compete to become the winners of the ComCaseCompetition’12 - the leading case competition for graduate students in the field of communication in the Scandinavian countries.

Program
16.00 Welcome to the audience
16.10 24 hours in 5 minutes - Film
16.15 Brief presentation of the case 

  • Senior Vice President, ANNE-MARIE SKOV, Group Communications and CSR, Carlsberg Breweries

16.30 Finals

  • 3 teams are selected for the finale. Each team gives a 15 minutes presentation. The jury challenges the team and discusses solutions.

The members of the jury are

  1. Professor FINN FRANDSEN, Aarhus Business School
  2. Director of Communication ANNE VILLEMOES, Danish Crown
  3. Head of Group Communication KENTH KÆRHØG, ISS World Services A/S
  4. Professor ANNE-MARIE SØDERBERG, Copenhagen Business School
  5. Associate Professor MATTHIAS BODE, University of Southern Denmark
  6. Chairman of The Danish Association of Communication Professionals TINA DONNERBORG, Red Cross
  7. Chairman PATRICK MARK REIMERS, Young Communicators

18.00 The jury votes
18.00 Reception and snacks for participants and guests
18.45 The winning team is announced

Moderator - Senior Vice President ANDERS MONRAD RENDTORFF, Coloplast A/S

January 26 from 4 pm to 7 pm,
Copenhagen Business School, Frederiksberg
Ovenhallen, Porcelænshaven, on the corner of Smallegade and Søndre Fasanvej

The event is free for members of DKF, students, teachers and everybody who wants to watch and support the finals of the ComCaseCompetition’12.

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