CBS Maritime to do research per request from Blue Denmark

Skrevet af Helle-Lise Ritzau KaptainTranslated by Felix Kasperek - Foto: Akademiet for de Tekniske Videnskaber (ATV). - 21. marts 2013 - 16:400 kommentarer
Blue Denmark was widely represented. Front row holds CBS president Per Holten-Andersen, CEO Claus V. Hemmingsen, Maersk Drilling and Director for CBS Maritime Henrik Sornn-Friese. Second row, far right is Co-director Carsten Ørts Hansen.

CBS Maritime is the new interdisciplinary center for maritime research and education at CBS, where the tasks come from the shipping industry’s need for solutions. The committee behind the project is in full swing with preparing the report meant to be the foundation of the close collaboration between CBS and Blue Denmark.

“If the industries have no demand for it, then we don’t want to work with it – not in a research context, not in an educational context.”

Those were the not-so uncertain terms, president Per Holten-Andersen used when Råvarebygningen set the scene for CBS Maritime’s opening seminar.

The background was that CBS and the maritime sector have identified the research needs of the industry and with pride could present CBS Maritime; a forum that gathers research and educational activities on CBS so the shipping industry knows where to go when it wants to contact CBS.

In his opening speech, CEO Claus V. Hemmingsen, Maersk Drilling, thanked CBS for creating CBS Maritime where the research is focused on the challenges of the industry.

- It’s important to maintain the mercantile aspect when collaborating for research, said Claus V. Hemmingsen, who in addition to his position as CEO is a member of the Executive Board in A.P. Møller-Mærsk and vice-chairman of The Danish Shipowners’ Association.

CBS wants access to the companies’ secret business data
And there’s plenty of the mercantile aspect to go round in Blue Denmark. The fleet size alone places Denmark on the rank of 19th in the world and more than 80,000 people are employed in the Danish maritime industries that many of CBS’ students aim at becoming a part of from the day they start at CBS.

Per Holten-Andersen emphasizes that the collaboration between CBS and the industries will be closer than usual:

- In order for us (CBS, red.) to solve the tasks you present us with, we have to get access to your core knowledge. We have to get all the way in to the core of your business data, the data that’s usually not available, said the president to the many representatives of Blue Denmark who participated in the seminar.

Six segment groups have been established, each containing representatives from all parts of the industry, in connection with the mapping of the industries’ research needs. Director of CBS Maritime Henrik Sornn-Friese and Co-director Carsten Ørts Hansen as representatives of CBS. (The segment groups’ research projects are listed below).

The Danish Maritime Fund is the financial foundation for the project and was responsible for appointing Søren Karas, Vice President of A.P. Møller – Mærsk as chairman of the industry-committee (see below) that, in close collaboration with CBS and the Academy for Technical Sciences (ATS), have been responsible for the entire process.

More maritime programs in the making
In addition to the already succesful Blue MBA, it’s about the development of courses and course sets on MSc-level. Minor in Maritime Business is a course set consisting of three maritime courses on the Cand.Merc. program (MSc BA program) which was established and carried out to great success in 2012.

From the fall of 2013, an additional three maritime courses on MSc-level will be offered: “Maritime Innovation and Entrepreneurship”, a course regarding financial risk management in shipping and in the MSc BA and Law program, a course regarding risk management in shipping, only the legal kind, will be offered.

CBS Maritime is already embedded within a number of institutions and according to Director of CBS Maritime Henrik Sornn-Friese, CBS already have excellent collaborations with The IT University of Copenhagen, The University of Southern Denmark and The Technical University of Denmark, along with a number of foreign universities.


CBS Maritime consists of a Director and a Co-director, responsible for the development of CBS Maritime along with a steering committee meant to coordinate the activities of the maritime area.
In addition to the Director and Co-director, the committee consists of Associated Dean and Program Director for Executive MBA in Shipping and Logistics, Academic Director of the future BSc program and a representative from the Dean of Research’s office.

Research themes of CBS Maritime
Segment 1 (Shipowners and operators):
Danish shipping companies’ strategy development through global financial cycles and game-changers.
Segment 2 (Brokers/shipping agents):
Value creation between shipping companies and clients.
Segment 3 (Offshore):
Internationalization, consolidation and professionalization in the offshore industry.
Segment 4 (Ports, terminals/stevedoring):
Port infrastructure in Denmark.
Segment 5 (Producers):
Go-to market strategies for Danish equipment manufacturers in a global market.
Segment 6 (Service/compliance):
The service and compliance industry’s role and significance for Blue Denmark.

The Committee
Søren Karas (Chairman), VP of A.P. Møller – Mærsk
Bodil Mosekær Nielsen, product & technology manager of Alfa Laval
Carsten Ørts Hansen, professor and Co-director of CBS Maritime
Cecilie Lykkegaard, project manager of Danske Maritime
Henrik Holck, EVP of DFDS
Henrik Sornn-Friese, professor and Director of CBS Maritime
Jens Holm-Nielsen, SVP of Semco Maritime
Kåre Sand, consultant, Spencer Stuart
Lars Bagge Christensen, EVP of Dampskibsselskabet Norden
Lars Breusch, VP of MAN Diesel & Turbo
Luis Bernat, president of Holger Kristiansen Eftf.
Martin Egvang, SVP of CLIPPER
Mogens Schrøder Bech, division head in The Danish Maritime Authority
Niels Tolstrup, director of Port Services, Agency & Wind Logistics in Blue Water Shipping
Ole Ingrisch, direktør of Esbjerg Port
Ole Philipsen, chairman of CO-SEA and DMMA
Pia E. Voss, VP of The Danish Shipowner’s Association