Does it pay to be fair?

Skrevet af Christian Høeg Juul Andersen, CBS Coffee • Jesper Snedker Adamsen, (versioning) - Foto: CBS Coffee - 25. februar 2016 - 16:160 kommentarer
CBS Coffee turns the spotlight on fair trade in the coffee industry. (Picture from CBS Society Day 2015).

The student organization for coffee enthusiasts, CBS Coffee, is ready with the semester’s first guest speakers, who will focus their presentations on financial and marketing aspects of fair trade in the coffee industry. 

The first talk of the semester for coffee enthusiasts includes presentations by representatives from Fair Trade Danmark and Peter Larsen Kaffe.

Many believe that investing in Corporate Social Responsibility (CSR) is money out the window. But this event’s speakers will try to challenge that believe by showing that it is possible to run a profitable business and to be fair at the same time.

Through experiences from ‘the real world’, Fair Trade Danmark and Peter Larsen Kaffe will show the audience how businesses can support local communities and be profitable at the same time.

The presentation by Fair Trade Danmark will focus on the financial perspectives, while representatives from Peter Larsen Kaffe will provide insights into the company’s marketing and communications strategies, as well as show how fair trade partnerships work in day-to-day operations.

Hence, the event features presentations on a variety of aspects of fair trade, which should appeal to many students at CBS.

The event kicks off on Tuesday, March 1st at 2.30pm in room SPs03 at Solbjerg Plads.

For more information, watch this introductory video or visit the event’s Facebook page, where you can also sign up, free of charge. 

CBS Coffee guarantees that it will be fresh, aromatic, and not least very interesting!

You can read more about CBS Coffee by visiting the student organization’s Facebook page or Instagram profile