A Whole New Ball Game

Skrevet af Ridhima Kapur - Foto: Liselotte Østergaard - 22. marts 2008 - 11:210 kommentarer
One thing's for sure. Nobody can come and say: "That is just not cricket!" Now the game just has to catch on among the locals.

CBS Sport has many balls in the air. From winning football championships to trying to create a campus culture, the organization unveils its latest offering – cricket

Call it a globalization of sports, if you will. Everyone seems to play everything nowadays, and CBS is on the bandwagon too. CBS now has a new sport fetish that dates back eight centuries and has been called many things from ‘the gentleman’s game’ to ‘baseball on valium’.

When I first read the flyer advertising CBS Cricket on campus, I have to admit I found the idea peculiar. After all, I come from a country where cricket is Marx’s metaphorical opium of the masses. So the idea of cricket being played here in Denmark, a nation of hand- and footballers, seemed like a blasphemous leap of faith to me.

Opening the Innings

It started out as a friendly get-together to play a little cricket. Now the CBS Sport cricket team is a diverse group of 30 from many of the big cricket playing nations such as England, Australia, India, Pakistan and so on.

- Team members are serious about it, and most of the members are experienced cricketers, says Sheharyaar Yasin.

The point of setting up a cricket team at CBS was also to enjoy the game more and one way to do this is raise the stakes. As CBS Cricket coordinator, Hassan Javed explains:

- The more competitive the sport, the more fun it is to play – so the team soon plans to enter Division 3 of the Danish Cricket League.

Though it may come as a surprise to some people (it certainly shocked me), cricket has a long standing tradition in Denmark with many clubs that vie for top position in the League rankings. The cricket season in Denmark starts in April and is considerably shorter than elsewhere in the world, due to the weather. But that’s not the only problem:

- The cricket phenomenon isn’t really expanding in Denmark. A lot of people know what it is but don’t really show any interest in it. It depends a lot on the media coverage, explains Hamza Malik, one of the key batsmen on the CBS line-up.

To overcome this, CBS Cricket also plans to try and raise awareness about the sport around campus by holding public screenings of key matches.

Sporting Market Forces

Thankfully though, ‘Appropriate Media Coverage’ is not one of the criteria to kick off a new sport at CBS. The process seems to follow market forces and trends. As long as there is an interest for a sport among students, it is possible to start playing it and apparently business students do like to play sports. Perhaps its to keep fit or perhaps its just another way of avoiding the whole ‘Jack a dull boy’ cliché; whatever the reason, CBS Sport has been a good enabler for students.

Since its inception a year and a half ago, CBS Sport seems to have grown in Olympic-sized leaps and bounds, setting up many teams and new sports, ranging from Denmark’s favourite conversation starters like football and handball to the outlandish like cricket and rugby. Starting a new sport is notoriously easy and according to CBS Cricket coordinator, Hassan Javed:

- CBS Sport is very open to new sports and takes a practical and helpful approach.

Presently, the organization offers 10 sports for the students as well as support for new initiatives.

Go Team!!

According to Chairman Adam Kayser, CBS Sport is helping to create a forum for students to meet outside the classroom. But that is not all that CBS Sport aspires towards; they are also trying to work towards creating a school spirit and culture.

So far, they have managed to capture the attention of the most elusive student demographic on campus; the international full-time and exchange students, which is definitely good for the campus culture.

But will they ever manage to achieve the level of university teams elsewhere? Will they manage to make CBS students come out in school colours to support our teams? Well, we can certainly hope so. That is one of the higher goals to which CBS Sport aspires – a strong campus culture, but as Chairman Adam Kayser so wisely points out:

- It took seven years for FC Copenhagen to create a culture so…

Who knows, maybe in the near future you will be reading an article in this very space about CBS students in school colours going on the rampage in the streets of Copenhagen, celebrating their very own sporting legends.