One in five Djøf members on LinkedIn receives job offers through the site

Skrevet af Jannick Friis ChristensenJesper Snedker Adamsen, (versioning) - Foto: Littleny_at_dreamstime_com - 8. august 2014 - 16:010 kommentarer
Thomas Kantsø - an expert in social media - believes that Djøf members, including CBS students, can optimize their use of LinkedIn and other social media to brand themselves in relation to potential employers.

A new survey conducted by Djøf shows that one in five with a LinkedIn profile has been offered a job through the site. This number could be increased if CBS students start using LinkedIn strategically during their time at CBS, says expert in social media. A new open seminar helps you do exactly that. 

CBS students can improve use of social media

20 percent of Djøf members are offered jobs through LinkedIn, shows a recent survey conducted by Djøf among 604 members.

In the survey 68 percent of respondents indicate that they have a profile on LinkedIn, the networking site for professionals. 15 percent of respondents with a profile on LinkedIn answer that they have applied for jobs through job postings on the site, and 20 percent have received job offers.

-This just proves that it is definitely possible to find work through networking, says Thomas Kantsø, chief consultant at Djøf’s Career and Competence Center.

With more than 12 years in the area of recruitment he is often presented with the anecdote that many positions are filled via networking, which the new survey confirms. In addition to this there is the notion that 50 percent of all job openings are never posted publicly.

As a specialist in social media, Thomas Kantsø believes that Djøf members – including CBS students – can optimize their use of LinkedIn and other social media to brand themselves in relation to potential employers.

Describe your competencies

It is an investment to take on the universe of LinkedIn during your education, says the chief consultant.

-You have to look at LinkedIn as a business card tray that keeps your network updated, says Thomas Kantsø, who is often confronted with the unfortunate fact that people are more likely to use the site as a virtual résumé.

Hence, he points to the importance of describing ones abilities and competencies instead of just listing completed courses and exams.

-You are basically the executive editor of the professional competencies you represent. Thus, you have to clarify to yourself the 8-10 competencies that best tell the story of you. Optimally, these should be listed at the top of your personal page.

Furthermore, Thomas Kantsø thinks that it is an advantage to show in which direction you are going professionally, by clearly stating what you are currently studying or working with, and what your core competencies are.

-A specific and clear cut profile is not sufficient. What the users upload has to be vibrant and for this reason I believe that we will see an increase in professional knowledge sharing, which is what a medium like LinkedIn can really facilitate, Thomas Kantsø concludes.

Open seminar: Succeed with LinkedIn

Competent story-telling about your core competencies and how you think you differentiate yourself from others does not necessarily result in a job offer. You have to engage in dialog with your professional peers on LinkedIn, and you should not hesitate to spar with professionals in your network or expand it.

According to Djøf’s survey only 12 percent of respondents with a LinkedIn profile actively use dialog groups on the site, while 53 percent have indicated that they are members of one or more groups in which they rarely or never participate actively.

In other words, it is not as easy to successfully use LinkedIn as one could think.

But odds of success can be improved. That is why Djøf has arranged an open seminar on September 16th, where Thomas Kantsø will equip you for the challenges of LinkedIn. Among other things, he will teach you how to pursue new career opportunities; how to gather relevant information; and how to expand your network.

The seminar is free of charge for Djøf members and you can sign up here.

Please notice that deadline for signing up is September 12th.

Djøf has also made a guide to LinkedIn, which you can explore here. (Unfortunately the guide has only been published in Danish so far).